The MKM Intelligence Community is a new and differentiated proprietary research product that currently combines efficient access to a private advisory group of over 3000 consumers with the expertise of an experienced team to gather relevant, custom and quantitatively meaningful information. Our community can extend to a broader, public network of end consumers as well as business customers/respondents across various industries and business sectors as required by our clients. The unique insights accessed and analyzed are proprietary to each MKM client and assists them in gaining an information edge that supports informed and timely investment decisions.

Wendy D. Farina, MKM’s Chief Strategist, Equity Intelligence, brings a significant amount of knowledge and expertise to this process. Ms. Farina’s 20 years of industry, business strategy and primary research experience is complemented by her more recent buy-side experience, where she was responsible for trend analysis, company and brand evaluation and idea generation. Combining her extensive industry knowledge with the insight into how investors view companies for investment is a valuable asset in evaluating the information gleaned from the proprietary data gathered via the MKM Intelligence Community.

The MKM Intelligence Community is a differentiated research product that provides MKM’s clients with the following critical advantages:

• Flexibility – The ability to design (and scale) customized data inquiries via specific consumer targets/attributes allows the investor to achieve very specific research objectives.
  
• Proprietary Information – The proprietary nature of the information, in addition to the depth, breadth and quantitative significance provides clients with an edge in gaining access to insights ahead of the market.
  
• Efficiency – The cost and the speed of such access is unmatched. In some cases, the information can be gathered in as few as 48 hours and is extremely cost effective. In most cases, quantitatively significant research studies can be planned, designed, deployed, analyzed and finalized within one week.

	MKM Intelligence Community Overview Click image to enlarge

Upon engaging MKM for a proprietary study, clients will receive multiple deliverables, including the following:

Confirmation of Study Objectives & Survey Design - Prior to collecting information, confirmation of the detailed plan and specific survey questions will be presented to the client for final review, comments and sign-off.

Detailed/Final Analysis - A detailed final analysis will be compiled and presented to the client in report form. The analysis will include an interpretation of the results based on the original investment thesis/study objectives.

Communications with Clients:
Client briefs, reports and papers are distributed via email, fax, and ground mail. Client inquiries are answered by phone or email, depending on the preference of the client. Ms. Farina is available to do conference calls, speaking engagements and meetings upon request.

For more information regarding the MKM Intelligence Community please contact David Wesson at (203) 987-4801.