The Wall Street Journal, By Maureen Farrell | December 12th, 2014 (Read article)

Hasbro Inc.HAS +0.15% didn’t land Dream Works Animation SKG, but it looks like the toymaker is still looking closely at turning toys into movie stars.

Hasbro, based in Pawtucket, R.I., far from Hollywood, added Michael Burns, the vice chairman of movie and television studio Lions Gate Entertainment LGF +1.53%, to its board. Hasbro’s chairman Alfred Verrecchia said Mr. Burns will help the company as it continues exploring how to “deliver content directly to consumers.”