Reuters, By Yashaswini Swamynathan | July 20th, 2015 (Read article)
From T-Rex to Yoda, Hasbro (HAS.O) has its toy cupboard full for the next two years. Thanks to licenses with studios rolling out movies based on blockbuster franchises such as Jurassic Park, Star Wars and X-Men, Hasbro is on track for record sales this year and the next. Shares of the second-biggest U.S. toymaker after Mattel (MAT.O) hit a record high of $42.55 on Monday as the company’s quarterly profit and sales blew past estimates.
While Mattel has struggled to boost flagging sales of its iconic Barbie dolls, Hasbro’s tie-ups with movie studios have been a money-spinner for the Monopoly board game maker. The narrowing gap between the top two players reflects in their stock prices: Mattel has lost a third of its value in the past year, while Hasbro has surged 57 percent. MKM Partners’ Eric Handler said the recent release of “Jurassic World” and the relaunch of the Star Wars franchise later this year promise record sales for Hasbro.